After months of ridicule spawning from leaked photos of Anthony Weiner exposing himself to multiple women via Twitter, he’s recently made the decision to continue his New York City mayoral campaign. The man’s got more balls than I do, (see what I did there?) but his choice to stay in the race is unwise on many fronts. He’s surrounded himself with yes men, and he has no business running for mayor with all of this negative publicity affecting his personal and professional life.
His situation is dire. Ultimately it’s his call on whether to ride out the storm or drop out of the race, but at this point he should be more concerned about repairing his severely damaged reputation. Weiner’s dilemma can be compared to a PR firm working with a client in a time of crisis. The client may think they know what’s best as far as goals, strategies and tactics to implement, but a forward-thinking client will take a PR consultant’s advice seriously to eventually agree on an effective crisis communications plan.
Weiner is acting as the client who is disillusioned, uncooperative and stubborn. Dropping out of this race in his eyes would be a blow to his pride, but sometimes you need to swallow that pride and make the selfless decision to cut your losses. If I were his publicist, I would strongly urge him to put the mayoral campaign on hold and focus on stabilizing areas of his life outside of politics. The countless hours he’s spent on the campaign trail could have been better spent improving relations with his wife Huma or attending sessions with a therapist to eliminate his embarrassing problem.
The title of my post says it all. By staying in this race, he’s digging himself into a deeper hole by choosing short-term success over long-term happiness. In order to save his political career, Weiner must take care of personal matters first to show his family, friends, supporters and the voting public that he’s ready to be back in the limelight.