A company’s online reputation is crucial toward building goodwill, trust and loyalty among its customers, but this week one particular restaurant discovered how easy it is to tarnish a brand identity overnight.
Amy’s Baking Company Bakery Boutique & Bistro took it to a whole new level of crazy earlier this week, and the web had the pleasure of following this embarrassing social media meltdown since it first erupted Monday night. To provide a bit of background, the restaurant is located in Scotsdale, Arizona, and it was recently featured on an episode of Gordon Ramsay’s Kitchen Nightmares.
The two owners, Samy and Amy Bouzaglo, are a dysfunctional duo to say the least. Ramsay tried to salvage this lost cause of an establishment, but even he wasn’t able to tame these two crazies. The episode of Kitchen Nightmares aired in Dec. 2012, and now five months later they’ve made national headlines spurring from multiple social media blunders on social media sites Facebook, Reddit and Yelp.
Online users flooded these sites with negative comments about the restaurant’s unstable owners, sub-par food and questionable business practices, prompting Samy and Amy to respond to the “reddits”, “sinners” and “haters” who were only fueling the fire at this point. It got ugly when the two started sending out threatening Facebook posts with expletives littered throughout. This laughable excuse for a business was trolled hard by the relentless online masses, and the bakery owners did every single thing you should never do when executing an effective social media strategy.
In fact, Forbes compiled a list of six key things you should never do on social media in light of this recent act of social media suicide. If we can take away any piece of advice from this story, I think it would be to never. go. full. retard.