My Career with the FWC

It’s been a busy year at the FWC! Here’s what I’ve been up to. In the latest edition of FWRI’s quarterly newsletter, I was featured in the staff spotlight video series. As a social media coordinator, I’m usually the one behind the camera. This was a perfect opportunity to educate staff throughout the agency about my job and the important role social media plays in our outreach efforts at the institute. I’ve learned so much about Florida’s natural resources over the last four years, and it’s rewarding to be able to share this knowledge with a community of people who are equally passionate about fish and wildlife research and conservation. Thank you to everyone who continues to support our mission.

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Brands Need a Plan for Facebook Live

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As any public relations professional will tell you, strategy, calculation and precision are ingredients guiding every decision that is made during a communications campaign. SMART (Specific, Measurable, Achievable, Realistic, and Time-bound) goals are set, objectives are established and tactics are identified to show how these goals and objectives will be accomplished throughout the duration of the campaign. A well established communications plan will help guide your efforts throughout the campaign, and a similar plan will also help achieve success using Facebook Live, the social media giant’s live streaming video feature. Facebook Live is now available to all Facebook users, pages and brands, and it’s important for social media coordinators and managers to develop a “Standard Operating Procedure” to help your organization remain consistent, efficient and prepared as you begin using Facebook Live to promote your brand.

The FWC Fish and Wildlife Research Institute has been exploring Facebook Live and discussing its potential benefits for promoting fish and wildlife research throughout the state of Florida. As the social media coordinator for the institute, I led efforts to create a framework for Facebook Live as it relates to the overall social media strategy for our brand. Over the past two years we’ve implemented more video into our content plan, and live video offers another exciting avenue to engage our audience in unique and interesting ways. To help other organizations that are making the leap into live video, I’ve included our new communication plan specific to Facebook Live. Instead of going in with guns blazing, we’re building a road map to help us effectively use Facebook Live as a vital brand building tool for years to come.

My Encounter With a Bottlenose Dolphin

One of the best perks of my job is working in a location that is teeming with wildlife. The Fish and Wildlife Research Institute is located on Bayboro Harbor in downtown St. Petersburg, and each day we have a unique opportunity to witness something special. On my lunch break a few weeks ago, I was observing schools of tarpon rolling over the calm waters of the harbor when a bottlenose dolphin approached the seawall near our building in search of a quick lunch. The dolphin provided a solid 10 minutes of entertainment while chasing fish and playing hide and seek with its prey. A few of my coworkers were there to see it, and it was certainly a unique experience for all of us. We often find great stories when we least expect it, and having the freedom to grab a camera (or my phone in this case) and escape the confines of my desk is one of the best parts of my job. Seeing a dolphin in the wild is much more rewarding than seeing one behind glass, and I hope everyone has an opportunity to experience what we did that day.