As if we didn’t already love Target, a store in Georgia showed us why this company continues to get the little things right.
An 8-year old girl wanted to have her birthday party at a Target. Apparently she’s a huge fan of the retail chain. Sometimes you can’t try to understand what makes kids happy. If it’s spending a day with your friends parading around as Target employee, so be it. Kids are weird. If it was Walmart I’d be concerned, but Target makes sense. Great stores, clean, pleasant atmosphere and overall a very easy shopping experience.
The family got special permission from the manager to have the birthday party at the store in East Point, GA. The girl’s niece documented the festivities on Twitter, sharing photos of the birthday girl and her friends drinking Icees, ringing up gift cards in the check out line and living the dream as a Target employee.
Target owes so much to the store manager, Albert, who went above and beyond for this girl and her friends and family. He made them name tags, helped with a scavenger hunt around the store and agreed to host the party in the first place. He could have easily said no, and this heartwarming story would have never seen the light of day.
It came from the kindness of his heart. He had no idea millions of people would see his efforts recognized on social media. It’s these moments where brands can capitalize on the power of a good story. If you create a memorable customer experience, show some compassion and go the extra mile, people will want to share these special moments online.
It was organic, unforced and the best PR money could never buy. For Target, it reinforces their reputation as a creative brand that continues to stay relevant in a congested online and brick and mortar retail sector.
I’ll cheers to that.
Brad Walker 